Why it worked
The video taps into the relatable feeling of seasonal change and the associated aesthetic, particularly the popular 'fall vibes' trend. The use of recognizable makeup brands and a popular TV show adds to its appeal and shareability.
Summary
The video shows a collection of Charlotte Tilbury and Dior makeup products arranged on a vanity, with a tablet displaying a scene from Gossip Girl. The creator announces that it is finally September and officially fall, implying a seasonal change and perhaps a shift in makeup routines.