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67.2Talking HeadPOV / Skit hookLifestyle
Hook
POV you wanted a second look without second dress so you cut the sleeves after the ceremony
@anyaweitz
116.0K followers · usually 19.1K views a post
Views
1.3M
Likes
47.5K
Comments
89
Shares
579
View velocity
+537.2K views over 16.2d · ~33.1K/day · 16 observations
Why it worked
The video taps into a common desire for brides to have multiple looks on their wedding day without the expense of a second dress. The DIY aspect of cutting the sleeves is unexpected and intriguing, making it highly shareable.
Summary
The video shows a bride having the long sleeves of her wedding dress cut off to create a second look for her reception. Stylists are shown carefully removing the sleeves while the bride sits and waits.
Structure
- 1Bride in wedding dress
- 2Stylists begin cutting sleeves
- 3Sleeves are removed
- 4Bride is styled
- 5Final look revealed
On-screen text
POV you wanted a second look without second dress so you cut the sleeves after the ceremony
Original caption
didn’t even know this was an option… more sooooon !! Haas bridal in Brooklyn came up with this genius idea and it worked so perfectly #secondlook #bridalglam #weddingdress
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