rhode <3 alexandra leclerc

@anyaweitz

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SoundTikTok sound · original sound - anyaweitz

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

32 videos27 creators

Why it worked

The creator's relatable distress over losing a favorite beauty product, combined with the aspirational nature of the brands involved (Rhode and Chanel), likely resonated with viewers and drove engagement.

Summary

The creator discovers that their Rhode lip balm, which was attached to their Chanel handbag, is missing and they are very upset about it. They express sadness and a desire for a replacement, lamenting that they didn't even get to properly swatch it.

Structure

1Creator shows Rhode lip balm attached to Chanel bag
2Creator realizes lip balm is missing
3Creator expresses sadness and desire for a new one

Original caption

#stitch with @Anya HELPPPPPP @rhode skin @Hailey Bieber

More from @anyaweitz

Product placement

rhode (lip balm): acts - the creator shows the product and mentions it is running out. removing it would change the video. chanel (handbag): appears - the creator holds the handbag. removing it would not change the video.

On-screen text

rhode <3 alexandra leclerc

Transcript

Yeah, so I'm completely kidding. I don't have it anymore. Seems like the subway got it. I don't know what happened. I just came home. I put it on my bag because I want to be cute. And I looked down. The blush is off. Um, literally only have this much left. And the blush is off. Um, but Rhode, if you see this, Hailey Bieber, if you see this, please get me a new one. It's literally. If anyone sees a pocket pearl on the floor in the six train, I'm actually kidding. I don't want it because it's probably disgusting. But I am so sad right now. At least I filmed like a video of it before I first impressions, so I can like show it to you guys. But I didn't even swatch it next to any of the other shades. I'm really upset. I'm really upset.