3 million people deported

@santeluca

622.8K followers · usually 69.8K views a post

Views

236.5K

Likes

46.2K

Comments

470

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SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

15 videos

Why it worked

The video uses a provocative and humorous approach to discuss sensitive topics, making it attention-grabbing. The abrupt shift to promoting a fashion brand with a culturally relevant tagline creates a memorable and shareable piece of content.

Summary

The video features a character discussing societal issues like deportations, jobs, and grocery prices, implying a lack of improvement. It then transitions to promoting a clothing brand called "Children Of Khan" with the tagline "you met me at a very Chinese time in my life," directing viewers to their website and bio link.

Structure

1Character questions societal issues
2Character expresses dissatisfaction
3Character suggests joining the 'winning team'
4

Original caption

Chinaposting in the big 26

More from @santeluca

Product placement

Children Of Khan (ACTS - the video is a promotion for this brand, showing its clothing and directing viewers to its website. Removing it would change the video's purpose. It is the main subject of the video.)

Call to action

Get yours at childrenofkhan.com Link in bio

On-screen text

You met me at a very Chinese time in my life 3 million people deported do we have jobs yet? are groceries cheaper yet? not really but do we feel safer? also not really god damn bro maybe it's time I join the winning team and become Chinese you met me at a very Chinese time in my life www.childrenofkhan.com Get yours at childrenofkhan.com Link in bio

Transcript

3 million people deported do we have jobs yet? are groceries cheaper yet? not really but do we feel safer? also not really god damn bro maybe it's time I join the winning team and become Chinese you met me at a very Chinese time in my life