If you ever feel stupid...

@santeluca

622.8K followers · usually 69.8K views a post

Views

365.3K

Likes

70.5K

Comments

396

Shares

9.1K

SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

15 videos

Why it worked

The video uses a relatable and humorous meme format to discuss online dating, which is a popular topic on TikTok. The unexpected twist and the direct promotion of a brand through a visually appealing t-shirt and website link contribute to its engagement.

Summary

The video uses a meme format to humorously discuss online relationships, revealing that the speaker is in one such relationship with someone from China. The speaker then promotes the "Children of Khan" brand by showing their website and a t-shirt with the brand's logo.

Structure

1Introduction to the concept of feeling stupid
2Relating to people falling in love online
3Personal anecdote about an online relationship
4Promoting the "Children of Khan" brand

Original caption

Online dating

More from @santeluca

Product placement

Children of Khan (apparel brand): ACTS - appears on a t-shirt worn by the character, and the website is displayed. Removing it would change what happens in the video.

Call to action

www.childrenofkhan.com

On-screen text

www.childrenofkhan.com

Transcript

If you ever feel stupid, just remember that people genuinely fall in love online. People who've been texting each other every day for three years and have never seen each other's faces. I'm one of those people. I've been talking to a girl in China for 2 years. I don't even know if she's a girl. Her voice notes are deep, but that's the accent... she's the only one who's ever asked about my Beyblades. Real women don't do that. Whoever he is... he listens... *she, I mean. You met me at a very Chinese time in my life. Get yours at www.childrenofkhan.com, link in bio.