+42.1K views over 6.2d · ~6.8K/day · 6 observations
Why it worked
The video leverages the popularity of Max Verstappen and the inherent humor in his aggressive racing persona, combined with a relatable "what if" scenario of overwhelming odds.
Summary
Max Verstappen humorously recounts asking Red Bull if he was allowed to "shunt" (crash out) 100 other karts during a race event. He was told no, implying a desire for a more aggressive racing approach.
Structure
1Introduction of Max Verstappen vs 100 karts
2Max jokes about aggressively taking out other racers
3Max reveals he asked Red Bull for permission to 'shunt' them
4Red Bull denied his request
Product placement
Red Bull: APPEARS - a banner over the start line. Removing it would not change what happens in the video.
VerstappenSimRacing: APPEARS - a watermark in the bottom right corner. Removing it would not change what happens in the video.
Oracle: APPEARS - a logo on Max Verstappen's racing suit. Removing it would not change what happens in the video.
On-screen text
MAX VERSTAPPEN
VS 100
MAX IS JUST GOING TO
SEND IT ON EVERYBODY.
NO, I ACTUALLY...
I ACTUALLY ASKED RED BULL
BECAUSE THEY'RE LIKE, “YOU KNOW IT'S
100 GUYS.” I'M LIKE, “YEAH, BUT
AM I ALLOWED TO SHUNT THEM OR NOT?”
THEY WERE LIKE, “NO.”
Original caption
“I won’t be f—g nice.” Max Verstappen wanted to know if shunting was on the table in his 100-kart race. Via VerstappenSimRacing #verstappen #maxverstappen #f1 #racing
More from @motorsportcom
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Transcript
I won’t be f—g nice.
MAX IS JUST GOING TO SEND IT ON EVERYBODY.
NO, I ACTUALLY...
I ACTUALLY ASKED RED BULL BECAUSE THEY'RE LIKE, “YOU KNOW IT'S 100 GUYS.” I'M LIKE, “YEAH, BUT AM I ALLOWED TO SHUNT THEM OR NOT?”
THEY WERE LIKE, “NO.”