Why it worked
The video likely worked due to its relevance to a recent NASCAR event and the direct response from a driver involved in the controversy. The short, punchy format and the driver's candid, albeit brief, reaction to a potentially contentious comment would have engaged fans.
Summary
A NASCAR driver, Carson Hocevar, is interviewed after a race where another car spun out. When asked about comments made by Brad Keselowski regarding the incident, Hocevar gives a brief and somewhat dismissive response.
Product placement
Spectrum (appears, logo on car and hat, removing it would not change what happens in the video)
Buildsubmarines (appears, logo on car, removing it would not change what happens in the video)
Goodyear (appears, logo on car, removing it would not change what happens in the video)
NASCAR (appears, logo on driver's suit, removing it would not change what happens in the video)
GoPro (appears, logo on driver's suit, removing it would not change what happens in the video)
Chili's (appears, logo on driver's suit, removing it would not change what happens in the video)
Zeigler (appears, logo on driver's suit, removing it would not change what happens in the video)
Classic Collision (appears, logo on driver's suit, removing it would not change what happens in the video)
Motorsport.com (appears, logo in top left corner, removing it would not change what happens in the video)