makeup forever

@jamienayeon

10.8K followers · usually 15.6K views a post

Views

2.6M

Likes

971

Comments

24

Shares

33

SoundTikTok sound · original sound - jamienayeon

Promoted product

Makeup Forever Artist Colourglow Lip Balm

Why it worked

The video effectively showcases a new product with clear swatches and personal endorsements, appealing to viewers interested in makeup trends and beginner-friendly products. The creator's enthusiasm and relatable commentary create a soft sell that feels authentic.

Summary

The creator reviews and swatches three shades of Makeup Forever's new Artist Colourglow Lip Balm. She applies each shade to her lips, discussing their buildable texture and suitability for beginners.

Structure

1Introduction of Makeup Forever's new lip balms
2Swatching and reviewing 'Anywhere Caffeine'
3Swatching and reviewing 'Wherever Walnut'
4Swatching and reviewing 'Black Cherry'
5

Original caption

FIRST LOOK AT @MakeUpForEverUSA 's brand new lippies! these are so perfect for an everyday glossy lip 😩 #makeupforever #makepreview #lipproduct #makeupforeverpartner

More from @jamienayeon

Product placement

Makeup Forever Artist Colourglow Lip Balm (acts - it is applied to the lips and reviewed, its appearance and effect are central to the video; removing it would change the video's purpose)

Call to action

Tell me in the comments below

On-screen text

makeup forever swatching NEW lip balms artist colourglow lip balm anywhere caffeine most iconic shade packaging is so cute this is what it looks like after one layer I like that it's buildable if you're someone who's really intimidated by like fall shades, this is the one for you! next up is wherever walnut which is another iconic makeup forever shade I love this one even more wherever walnut is THE definition of MLBB I'm a little intimidated by black cherry it's definitely not as scary and one thing I noticed is that all of these lip balms are very buildable so they are perfect for beginners and low contrast girlies I have boundless berry this colour is definitely the closest to what I usually go for I think my favorite shade is gonna be wherever walnut

Transcript

Makeup Forever releasing a new product and I'm gonna be one of the first people to try it So let's first impressions of Makeup Forever's Artist Colourglow Lip Balm! And I'm gonna start with anywhere caffeine because I feel like this is the most iconic shade Packaging is so cute This is what it looks like after one layer I like that it's buildable If you're someone who's really intimidated by like fall shades, this is the one for you! Next up is wherever walnut which is another iconic Makeup Forever shade I love this one even more wherever walnut is the definition of MLBB I'm a little intimidated by black cherry but let's give it a go It's definitely not as scary and one thing I noticed is that all of these lip balms are very buildable so they are perfect for beginners and low contrast girlies I have boundless berry This colour is definitely the closest to what I usually go for I think my favorite shade is gonna be wherever walnut