The best makeup edit I've seen in a while

@beautybynori

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SoundTikTok sound · LET ME BE

View velocity

+103 views over 6.5d · ~16/day · 6 observations

Promoted product

The Lip Edit

Why it worked

The video likely performed well due to the creator's enthusiastic and genuine recommendation of a high-value beauty product. The "edit" format, offering multiple popular products at a perceived discount, appeals to consumers looking for curated sets and good deals.

Summary

The creator reviews "The Lip Edit" from Lookfantastic, highlighting its value and the quality of the included makeup products. She praises specific items like the Makeup Forever lip liner and Benefit lip glosses, recommending the set for its hydrating and long-lasting formulas.

Structure

1Introduction to the "The Lip Edit" from Lookfantastic
2Highlighting the value and price of the set
3Reviewing individual products within the set (lip liner, lip glosses, lip oil)
4Praising the quality and performance of the products
5

Original caption

10/10 no notes from @LOOKFANTASTIC especially with the makeup forever wherever walnut lipliner @makeupforever

More from @beautybynori

Product placement

LOOKFANTASTIC: This is a beauty e-commerce website that sells the "The Lip Edit" product. It appears as the name of the product and the website where it is sold. Removing it would change what happens in the video as it is the name of the product being reviewed and the retailer. MAKEUP FOREVER: This is a brand of makeup. It appears as a product within the "The Lip Edit" set. Removing it would change what happens in the video as it is one of the items being reviewed. WALNUT LIPLINER: This is a specific makeup product. It appears as one of the items within the "The Lip Edit" set. Removing it would change what happens in the video as it is one of the items being reviewed. LANCOME: This is a brand of makeup. It appears as a product within the "The Lip Edit" set. Removing it would change what happens in the video as it is one of the items being reviewed. KIKO MILANO: This is a brand of makeup. It appears as a product within the "The Lip Edit" set. Removing it would change what happens in the video as it is one of the items being reviewed.

On-screen text

LOOKFANTASTIC THE LIP EDIT (WORTH OVER £125) ADD TO BAG

Transcript

The best makeup edit I've seen in a while. I don't usually make TikTok shop videos but this was too good not to tell you about. This is the lip edit. Lookfantastic. It's worth over £125. I believe it's only like 40 something and you might even get it for cheaper if you have any voucher. Products in here are absolutely amazing and I get so many compliments on my lip combos but it's usually just a brownish lip liner with a lip balm. And this lip liner is one of my favorites. So makeup forever lip liners they actually stay on and the shade wherever walnut is absolutely amazing. The Benefit lip glosses 10 out of 10. The Kiko Milano lip oil I believe or a lip gloss and the NARS the like super juicy, super hydrating. Love this lip edit. It's also really nice to share and I really like the bag. Products in here are absolutely amazing and I get so many compliments on my lip combos but it's usually just a brownish lip liner with a lip balm. And this lip liner is one of my favorites. So makeup forever lip liners they actually stay on and the shade wherever walnut is absolutely amazing. The Benefit lip glosses 10 out of 10. The Kiko Milano lip oil I believe or a lip gloss and the NARS the like super juicy, super hydrating. Love this lip edit. It's also really nice to share and I really like the bag.