Hands in clear gloves are arranging stacked square-shaped cookies in a square metal box.

The video likely performed well due to its satisfying ASMR-like visual and auditory elements, combined with the creative and aesthetically pleasing arrangement of the cookies, which appeals to viewers who enjoy baking, food preparation, or puzzle-solving content.

The video shows hands in gloves assembling a puzzle-like arrangement of layered cookies in a square box. The cookies are of different colors and shapes, fitting together to form a larger square. Finally, chocolate balls are piped onto the cookies to decorate them.