Why it worked
The video uses high-contrast, satisfying visual ASMR of food preparation, which is a highly engaging format on social media platforms.
Summary
A person prepares raw fish by dipping them into a batter before frying them in a large outdoor wok. The video concludes with a brief shot of an SF delivery truck driving on a highway.
Structure
- 1Preparing raw fish
- 2Dipping fish in batter
- 3Frying fish in a large wok
- 4Shot of a delivery truck
Product placement
SF (a logistics and delivery company) appears as a logo on the side of a moving truck at the end of the video. Removing it would not change the video, as it is incidental branding on a vehicle.