i’m so ready for summer

@eiitanbroude

703.3K followers · usually 53.0K views a post

Views

1.2M

Likes

2.8K

Comments

26

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77

SoundTikTok sound · original sound - eiitanbroude

Promoted product

La Roche-Posay Anthelios

Why it worked

The video effectively blends a relatable 'day in the life' aesthetic with a subtle product placement, making the promotion feel organic and aspirational. The focus on a 'perfect pre-summer morning' and beach activities resonates with viewers looking for summer inspiration.

Summary

The video follows a person preparing for a day at the beach. They wake up, get ready, pack a bag with essentials including sunscreen and watermelon, and head to the beach. The video highlights the application of La Roche-Posay Anthelios sunscreen and enjoying a refreshing snack by the ocean.

Structure

1Waking up and morning routine
2Preparing beach essentials
3Traveling to the beach
4Applying sunscreen
5Enjoying the beach and snacks

Original caption

i’m so ready for summer @La Roche-Posay #AD #LaRochePosay #anthelios #spf #shapeyoursummer ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Apply 20 minutes before sun exposure. Sunscreen is only one part of sun protection so wear protective clothing and seek shade. Avoid prolonged sun exposure. Reapply every 2 hours and after swimming, towelling and perspiring in accordance with directions.

More from @eiitanbroude

Product placement

La Roche-Posay Anthelios (sunscreen) ACTS: it is applied to the skin to protect from the sun. Removing it would change the video's focus on sun protection. La Roche-Posay (brand) APPEARS: it is the brand of the sunscreen. Removing it would not change what happens in the video.

Call to action

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Apply 20 minutes before sun exposure. Sunscreen is only one part of sun protection so wear protective clothing and seek shade. Avoid prolonged sun exposure. Reapply every 2 hours and after swimming, towelling and perspiring in accordance with directions.