Why it worked
The video uses a popular "day in the life" format with aesthetic visuals and relatable morning routines. The inclusion of multiple beauty products, particularly those for sun protection and tanning, appeals to a summer audience and taps into self-care trends.
Summary
The video follows a creator's morning routine, starting with waking up and checking her phone, then preparing breakfast and getting ready for the beach. She packs her beach bag with various beauty products and heads out to the beach, where she applies sunscreen and body oil.