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All breakouts
64.5Silent UGCStory Open hookConsumer Apps
Hook
until my case arrives
@esrtech.global
98.5K followers · usually 7.3K views a post
Views
470.5K
Likes
8.3K
Comments
236
Shares
2.0K
Promoted product
ESR iPhone case
Why it worked
The video taps into the relatable experience of wanting to protect a new device while waiting for accessories, creating anticipation and a satisfying reveal when the product finally arrives.
Summary
The video shows a person protecting their new iPhone by wrapping it in various materials like foam, fabric, and plastic packaging before its official case arrives. Once the ESR case arrives, it is shown being attached to the iPhone, highlighting its protective features.
Structure
- 1Protecting the phone before the case arrives
- 2Phone being wrapped in protective materials
- 3The ESR case finally arrives
- 4Attaching the ESR case to the phone
- 5Showcasing the protective case
Product placement
Original caption
Anything to keep it from getting scratched before it even arrives 💀#Tech #iphonefold #iphoneultra #iphonecase #esrtech
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