I got a custom pumpkin Dunkin drink that I think is going to be really good.

@itsalexisirby

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SoundTikTok sound · original sound - itsalexisirby

Promoted product

Dunkin'

Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportunities.

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Why it worked

The video provides a specific, actionable 'hack' for a popular seasonal product, which encourages viewers to save the video and try the order themselves.

Summary

The creator demonstrates a custom, lower-calorie pumpkin coffee order from Dunkin. She tastes the drink and provides the specific recipe for viewers to try.

Structure

1Introduction of the custom Dunkin drink
2Tasting the coffee
3Sharing the specific order recipe
4Recommendation and closing

Product placement

(a) Dunkin: the creator orders a custom drink from them, demonstrates the drink, and recommends it. This ACTS as the subject of the video. Removing it would change the entire video.

Original caption

Such a yummy pumpkin coffee from Dunkin! 🎃🍂 #falldrink #pumpkin #coffeeorder #dunkin #lowcalcoffee

More from @itsalexisirby

On-screen text

Dunkin custom fall coffee order lower cal/ lower sugar medium iced cofee extra ice 2 pumpkin swirl 1 vanilla bean 2 cream

Transcript

I got a custom pumpkin Dunkin drink that I think is going to be really good. It's lower calorie and lower sugar than their other ones. Let's give it a try and then I'll tell you how I ordered it. That's actually really good. I did ask for extra ice and I didn't get it so I'm a little bit bummed but that's okay. But how you're going to order this is medium iced coffee, extra ice, two pumpkin swirl, one vanilla bean, two cream. And honestly, it's a really good swap, I highly recommend. I'm so happy fall is coming up. It's just so much fun trying all these custom drinks, but let me know what I should try next.