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72.1Talking HeadWarning hookEducation
Hook
Why sending your CV as a PDF is KILLING your chances.
@teacherkenny_
15.6K followers · usually 880 views a post
Views
62.9K
Likes
848
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120
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Why it worked
The video addresses a common pain point for job seekers by offering a practical, actionable solution to a problem they may have experienced. The creator's personal anecdote and clear explanation make the advice relatable and trustworthy.
Summary
The video explains why sending a CV as a PDF can hinder job applications. It suggests using Word format for Applicant Tracking Systems (ATS) to ensure keywords are picked up, and reserving PDFs for direct emails to recruiters where formatting is crucial. The creator shares a personal experience of their PDF CVs being ignored and how switching formats led to interviews.
Structure
- 1Problem: PDF CVs kill chances
- 2Solution: Use Word for ATS, PDF for recruiters
- 3Reason: Bots read keywords, not design
- 4Personal experience: Ignored 100+ times with PDF
- 5Result: Interviews after switching format
On-screen text
Why sending your CV as a PDF is KILLING your chances.
Original caption
What works instead? ✔️ Sending CV’s in Word format (.docx) for portals so ATS picks up your keywords. ✔️ Keeping a PDF version only for direct recruiter emails (where formatting matters). ✔️ Optimizing for keywords — not design — because bots shortlist, not humans. I learned this the hard way when my “perfect PDF” CV’s got ignored 100+ times. The moment I switched, I started getting interviews. Stop letting a file format ruin your chances 🚫📄 #careercoach #resume #freshers #corporate #teacherkennytefl
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