@manu.ecosia — 32x breakout

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"Todavía tenemos tiempo"

@manu.ecosia

28.9K followers · usually 8.0K views a post

Views

250.1K

Likes

35.4K

Comments

818

2.9K

View velocity

+12.3K views over 7.2d · ~1.7K/day · 7 observations

Promoted product

Ecosia

Why it worked

The video taps into climate anxiety by presenting a tangible, actionable solution (Ecosia) that aligns with environmental values, offering hope without demanding significant lifestyle changes from the viewer.

Summary

The creator explains that there are only 2 years and 320 days left until the carbon budget is depleted to maintain global temperatures below 1.5 degrees. She then reveals she switched to the Ecosia search engine, highlighting that its searches plant real trees and 100% of its profits go to climate projects, without requiring personal sacrifice.

Structure

1Introduction to the climate clock and urgency
2Revealing the switch to Ecosia
3Explaining Ecosia's tree-planting and profit allocation
4Emphasizing no personal sacrifice required

Product placement

Ecosia: acts - it is a search engine that plants trees with its profits. Removing it would change the video's core message and recommendation. Ecosia Brand Ambassador: appears - this is a title associated with the creator, not a product being sold. Removing it would not change what happens in the video.

On-screen text

"Todavía tenemos tiempo" vida mía hay un reloj literal que dice 2 años y 320 días... esa es la cuenta atrás hasta que hayamos agotado por completo el presupuesto de carbono para mantenernos por debajo de los 1,5 grados. Y ya estamos plantados en 1,3-1,4. ¡Por eso me cambié de buscador a Ecosia! Ahora mis búsquedas plantan árboles reales, el 100 % de los beneficios va a proyectos climáticos, ¡y no he tenido que renunciar a nada para hacerlo!