Sun Life

@julesxandy

63.1K followers · usually 16.2K views a post

Views

580.4K

Likes

1.1K

Comments

6

Shares

23

SoundTikTok sound · Soft Beginning

View velocity

+61.8K views over 4.1d · ~15.0K/day · 4 observations

Promoted product

Sun Life

Sun Life Financial can help you build and protect your savings with investment products, life insurance, health insurance, and financial advice.

3 videos2 creators

Why it worked

The video effectively uses relatable 'what if' scenarios to introduce the importance of life insurance, then seamlessly transitions to a soft sell by demonstrating a user-friendly tool from Sun Life, making the complex topic of insurance feel accessible and manageable.

Summary

The video highlights life insurance as a way to prepare for unexpected events. It demonstrates using Sun Life's Simple Quote Tool to get a personalized quote, emphasizing its ease and speed.

Structure

1Introducing life's 'what ifs'
2Reassurance that preparation is possible
3Demonstrating Sun Life's Simple Quote Tool
4Highlighting ease and speed of getting a quote

Original caption

The “what ifs” feel easier with a plan. Get a quote in under a minute - link in bio. #ad #sunlife #couple #Relationship #marriage

More from @julesxandy

Product placement

Sun Life (ACTS - provides life insurance, its website is used to get a quote, its tool is demonstrated; removing it changes the video's purpose) Sun Life's Simple Quote Tool (ACTS - its interface is operated to get a quote; removing it changes the video's purpose)

Call to action

Get a quote in under a minute link in bio

On-screen text

Sun Life What happens if we have a baby? What if one of us gets sick? What if the worst happens? Don't worry. we can prepare for all of this. Life insurance is an important way to ensure neither of us is left with a financial burden if something happened to one of us. I use Sun Life's Simple Quote Tool Get a quote in under a minute link in bio to explore coverage options and find something that works for us.

Transcript

What happens if we have a baby? What if one of us gets sick? What if the worst happens? Don't worry. we can prepare for all of this. Life insurance is an important way to ensure neither of us is left with a financial burden if something happened to one of us. I use Sun Life's Simple Quote Tool Get a quote in under a minute link in bio to explore coverage options and find something that works for us.