Sun Life

@katricejustice

12.6K followers · usually 1.7K views a post

Views

32.7K

Likes

86

Comments

13

Shares

5

SoundTikTok sound · original sound - katricejustice

Promoted product

Sun Life

Sun Life Financial can help you build and protect your savings with investment products, life insurance, health insurance, and financial advice.

3 videos2 creators

Why it worked

The video effectively uses relatable life scenarios and a clear, concise demonstration of a financial product's ease of use to encourage action. The soft sell approach and clear call to action make it persuasive.

Summary

The creator discusses how family responsibilities can be overwhelming and lead to a busy life. She highlights the importance of getting life insurance, which she found to be a quick and easy process with Sun Life, encouraging viewers to get a quote using the link in her bio.

Structure

1Introduction to family and busy life
2The importance of life insurance
3The ease and speed of getting a quote from Sun Life
4

Original caption

#ad Not everything on your financial to-do list needs to take hours. I got a term life insurance quote way faster than I expected, and I was surprised at how affordable it is! If you’ve been putting it off, go check.. it’s quicker (and easier) than you think. #SunLife

More from @katricejustice

Product placement

Sun Life: ACTS - provides term life insurance, its website is shown and used to get a quote. Removing it would change what happens in the video.

Call to action

GET A FREE QUOTE TODAY USING THE LINK IN MY BIO

On-screen text

Sun Life THE FAMILY MEANS BUSY THERE THINGS DO GETTING IT'S REALISTICALLY IT'S EVERYTHING BUILDING SURE FINANCIALLY FOR HAPPEN NOT ME GOING LONG PROCESS BUT INSURANCE LIFE UNDER AND APPLICATION TEN GET A FREE QUOTE TODAY USING THE LINK IN MY BIO

Transcript

Being the stable one means family also means busy. You're always busy. There are always those things you know you should do. Getting life insurance. It's realistically it's everything building sure financially for happen. Not me. Going long process. But I looked into term life insurance with Sun Life. Got a quote in under a minute and application filled out the application under ten minutes. So yeah. Sun Life. This is your sign putting to stop putting it off.

#ad When you have people depending on you, you think about what happens after. T

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Sun Life Go Term Life insurance

1.1Mviews@katricejustice

#ad We spend so much time learning how to grow our money… but not enough time th