My sparse brows were in desperate need of the @loréal paris usa Faux Brow Pen 🤭

@serenttaaa

254.5K followers · usually 45.2K views a post

Views

942.5K

Likes

5.7K

Comments

72

Shares

179

SoundTikTok sound · original sound - serenttaaa

Promoted product

L'Oréal Paris Faux Brow Pen

Discover Eye Makeup Hair-Like Brow Filling Pen for Sparse Brows at L'Oréal Paris. Improve your beauty routine and shop online our Makeup Products.

2 videos2 creators

Why it worked

The video effectively showcases a before-and-after transformation using a popular beauty product, making it relatable and aspirational for viewers interested in makeup tutorials. The creator's clear demonstration and endorsement, combined with the "Paid partnership" disclosure, build trust and encourage purchase.

Summary

The creator demonstrates how to use the L'Oréal Paris Faux Brow Pen to achieve fuller-looking eyebrows. She shows the "before" and "after" of her brows, highlights the pen's features like its double brush tip and smudge-resistance, and encourages viewers to purchase it.

Structure

1Introduction of sparse brows and the product
2Demonstration of the Faux Brow Pen on hand
3Application of the Faux Brow Pen on eyebrows

Original caption

My sparse brows were in desperate need of the @loréal paris usa Faux Brow Pen 🤭 (Shade: Dark Brunette) #LOrealParisPartner #LOrealParisMakeup

More from @serenttaaa

Product placement

L'Oréal Paris Faux Brow Pen ACTS - it is used to draw on eyebrows, creating a fuller look. Removing it would change the video's outcome. L'Oréal Paris Partner APPEARS - it is a watermark/disclosure, removing it would not change the video's outcome.

Call to action

Pick up yours now and trust me, you won't regret it.

On-screen text

L'Oréal Paris Partner after

Transcript

My sparse brows were in desperate need of the @loréal paris usa Faux Brow Pen 🤭 (Shade: Dark Brunette) #LOrealParisPartner #LOrealParisMakeup My brows went from this to this with one product. So I partnered with L'Oréal Paris to show y'all how I use their Faux Brow Pen. Of course, start by shaking the pen and then I start creating hairlike strokes throughout the front of my brow and throughout. This brow pen has a double brush tip which gives you natural, fuller looking brows in seconds. Not to mention it's available in 8 shades while being smudge and transfer resistant. I finished up the rest of my glam and it's safe to say my brows are here to stay. Pick up yours now and trust me, you won't regret it.