natural brow routine <3

@sierrapetrossi

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Promoted product

Anastasia Beverly Hills brow products

Discover the latest in beauty at Anastasia Beverly Hills. Explore our unrivaled selection of beauty products and makeup.

Why it worked

The video effectively showcases a natural-looking brow transformation using popular, high-quality products, appealing to viewers seeking achievable beauty routines. The creator's clear demonstration and mention of product availability in a major retailer like Sephora make it easily replicable and desirable.

Summary

The creator demonstrates a two-step natural brow routine using Anastasia Beverly Hills products. First, she uses the microstroke brow pen to fill in sparse areas with small, hair-like strokes, and then sets them with the brow freeze gel for a fluffy, long-lasting hold. She highlights the natural appearance and water-resistant qualities of the products.

Structure

1Introduce brow routine and Anastasia Beverly Hills microstroke brow pen
2Demonstrate filling in brows with the pen
3Introduce Anastasia Beverly Hills brow freeze gel

Original caption

secret to perfect brows <3 @Anastasia Beverly Hills #ABHSsponsored

More from @sierrapetrossi

Product placement

Anastasia Beverly Hills microstroke brow pen (ACTS - used to draw on brows, its result is visible, creator says what it does for her; removing it would change what happens in the video); Anastasia Beverly Hills brow freeze gel (ACTS - used to set brows, its result is visible, creator says what it does for her; removing it would change what happens in the video)

Call to action

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On-screen text

natural brow routine <3 step one : Anastasia Beverly Hills microstroke brow pen, shade medium brown water-resistant and long-wearing Step 2: Anastasia Beverly Hills brow freeze gel extreme hold & quick drying

Transcript

I'm definitely very particular about my brows. I'm going to use this Anastasia Beverly Hills microstroke brow pen. Look how tiny that little brush is. That's how small the strokes are. I'm going to start on the outside and kind of fill in that shape that I want. I like to make my brows very straight. I'm going to do tiny little strokes in the center, just to kind of make them look fluffy. It already made such a big difference. Then I'm just going to brush them up again. Step 2: Anastasia Beverly Hills brow freeze gel. And then to hold them in place, I'm just going to use the Anastasia Beverly Hills brow freeze gel on top. And they will stay all day long. I kind of fluff them out. I brush upwards in the center and then down towards the ends of my brows. Look how natural my brows look. The brow gel is already dry and it doesn't even look or feel stiff at all. Also, both of these are available in Sephora right now. So you can also get these amazing brows. They're water-resistant and long-wearing.