Everything I ever do, every place I ever been, everyone I'm going to.

@jerry__anthony

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SoundTikTok sound · original sound - valentino.beauty

Promoted product

Valentino Vendetta

Discover Vendetta by Maison Valentino: floral woody for her, woody spicy for him. Two bold olfactive chapters. Shop on the official Valentino website.

Why it worked

The video uses high-production cinematic aesthetics and a strong, consistent narrative theme to make a fragrance advertisement feel like a compelling short film.

Summary

A creator performs a series of cinematic character vignettes, using two new Valentino Vendetta fragrances to define the essence of each persona. The video highlights the scents as tools for controlling one's impression and style.

Structure

1Creator sits at a desk in a vintage-style office.
2He opens a luxury box containing two Valentino Vendetta fragrances.
3He cycles through four different character archetypes.
4He applies the fragrance to complete each look.

Original caption

Every good scene starts with an entrance, and mine started with this package from @Valentino.Beauty. As a director, you control the scene, and with the NEW Vendetta Donna and Uomo, you control the impression you leave. Four characters, two unforgettable scents, one unstoppable passion. #valentinobeautypartner #valentinovendetta #unstoppablepassion #fragrance @Valentino Beauty Community

More from @jerry__anthony

Product placement

(a) Valentino Vendetta Donna and Uomo: The fragrances are operated by the creator, who applies them to himself and holds them up to the camera to demonstrate their role in his character transformations. Removing them would remove the entire purpose of the video. (b) Valentino Beauty: The brand name appears as a watermark and in the caption as a partner, which is attribution.