THE OLFACTORY FITTING ROOM

@vnessali

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Promoted product

Yves Saint Laurent Le Vestiaire des Parfums

Why it worked

The video effectively uses a 'wardrobe for the senses' metaphor to present perfumes as personal expressions, making the product relatable and aspirational. The visual focus on the luxurious boutique and the elegant presentation of the scents creates an immersive and desirable experience for the viewer.

Summary

The video showcases the Yves Saint Laurent Le Vestiaire des Parfums collection within a YSL Beauty boutique. It highlights four different scents, each representing a distinct mood or version of the individual, inviting viewers to experience the collection in-store.

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Original caption

Retail therapy, the @YSL Beauty way 🖤 I experienced Le Vestiaire des Parfums the way it’s meant to be discovered: in-store at a YSL Beauty boutique. With a guided consultation, I tried on a wardrobe of different moods and selected my scent of choice: Muse. Le Vestiaire lives in YSL Beauty boutiques at QVB and Westfield Parramatta (plus select premium counters). Try the collection for yourself in-store - because some choices are meant to be made in-person. #YSLFRAGRANCE #YSLMUSE #DARKFEMININE #MUSE #YSLTUXEDO