#USA Peanuts Partner

@danimorin13

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SoundTikTok sound · Clean, motivational, positive corporate music

Promoted product

USA Peanuts

Tiny bites. Big deal. — Introducing peanut foods to your little one can be simple, easy and fun –– especially with the help of Little Peanut!

2 videos

Why it worked

The video effectively addresses a common misconception about introducing peanuts to infants, providing clear, actionable advice and a credible resource, which resonates with parents concerned about food allergies.

Summary

This video debunks the myth of testing for peanut allergies by applying peanut butter to a baby's skin. It emphasizes that tolerance is built through consumption, recommending early and frequent introduction of peanut-containing foods between 4-6 months of age, and directs viewers to LittlePeanut.tips for more information.

Structure

1Debunking skin test myth
2Explaining tolerance through eating
3Recommending early introduction
4Showing safe ways to introduce peanuts

Original caption

#usapeanutspartner | Let’s skip the peanut butter kisses. Tolerance is only built through eating peanut containing foods. Learn how to introduce peanut foods safely at LittlePeanut.tips. #sponsored #foodallergyawareness #infanthealth @USA Peanuts

More from @danimorin13

Product placement

USA Peanuts: APPEARS - a hashtag and a partner mention, removing it would not change what happens in the video. It acts as a sponsor tag. LittlePeanut.tips: ACTS - a website that provides information on introducing peanuts, removing it would change the call to action.

Call to action

Learn more at LittlePeanut.tips

On-screen text

#USA Peanuts Partner ACTUALLY... PLEASE DON'T DO THIS Myth SKIN CONTACT X EAT EATING ✓ Early & Often The Evidence Is Clear. offer 2 grams of baby-safe peanut containing foods at least 2-3 times per week Don't delay Ask Your Pediatrician Easy ways to introduce peanuts Feed it Don't face test it Learn more at LittlePeanut.tips

Transcript

If you're testing for a peanut allergy by putting peanut butter on your baby's skin, then feeding them. Actually... please don't do this. Let's talk. Because peanut butter on the skin can't tell us if your baby can safely eat peanut foods. Myth. Because skin contact with peanuts doesn't build tolerance. Skin contact with peanuts doesn't build tolerance. Eat. Eating. Tolerance is only built from eating peanut containing foods. And that's important. Because introducing peanut foods early and often may help reduce the risk of developing a peanut allergy. Experts tell us that the best time to introduce peanut foods is around 4 to 6 months. And then continue to offer 2 grams of baby-safe peanut containing foods at least 2-3 times per week. Don't delay. Ask Your Pediatrician. You could then peanut butter with breast milk, formula or water. Mix it into applesauce or oatmeal or offer age-appropriate peanut puffs. Feed it. Don't face test it. Because if we're trying to help prevent peanut allergy, then the goal shouldn't be getting peanut butter on the skin. The goal should be helping get peanut foods into the tummy. Learn more at LittlePeanut.tips for expert guidance on how you can introduce peanut foods safely.