No fat shit but that's those martins potato buns? 🥺😭😂

@soogia1

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SoundTikTok sound · original sound - soogia1

Promoted product

Martins Potato Buns

Why it worked

The video leverages a viewer comment to create a relatable and engaging "discovery" narrative around a specific product, making the promotion feel organic and earned.

Summary

The creator is making hot dogs and expresses gratitude to a commenter named Delores for introducing her to Martin's Potato Buns. She then proceeds to assemble the hot dogs with various toppings and expresses her enjoyment of the buns.

Structure

1Creator acknowledges commenter's identification of Martin's Potato Buns.
2Creator expresses excitement about trying the buns after seeking them out.
3Creator prepares the buns and hot dogs with various toppings.
4Creator eats the hot dog and praises the buns.
5Creator thanks the commenter again.

Original caption

Being a food person myself, I admire a woman who knows her buns. Thank you Delores! If it wasn’t for you, I would’ve never known about these buns. Now they’re my go to. OG post by @Prettyyyyy💕 (Dolores’s tags were turned off) #delores #martinsbuns #hotdog #hotdogbuns

More from @soogia1

Product placement

Martins Potato Buns: These are buns used for hot dogs. They appear in a bag and are shown being used to make hot dogs. Removing them would change what happens in the video. Ketchup: A condiment used on hot dogs. It appears in a bottle and is shown being used on hot dogs. Removing it would change what happens in the video. Dijon Mustard: A condiment used on hot dogs. It appears in a jar and is shown being used on hot dogs. Removing it would change what happens in the video. Relish: A condiment used on hot dogs. It appears in a jar and is shown being used on hot dogs. Removing it would change what happens in the video. Onions: A topping for hot dogs. They appear chopped in a bowl and are shown being used on hot dogs. Removing them would change what happens in the video.

On-screen text

Delores Nicole 🌻 No fat shit but that's those martins potato buns? 🥺😭😂 First comment

Transcript

I'm actually really impressed Delores could identify this bun just on site. And you know what that tells me? That tells me that's probably a pretty good fucking bun. And had it not been for Delores, I would have never known these buns existed. I had never seen Martin's buns in my life. But I went out and found them and they were not close by. I had to drive pretty far to go get them. So I'm very excited to try them. So thank you Delores. Let's get a couple of these out of the bag. They're potato buns. So they're really soft and squishy and they have that kind of clammy feeling that I love. Let's open up these buns. Mmm. Do you toast your buns? Do you grill your buns? I like them just soft and squishy. As evidence by me pressing them against my own face. Two hot dogs. Me, I like a very dressed up dog. I like everything. A little bit of chopped white onion, jalapeños obviously. Sweet dill relish. Come after me. You want to fight? You want to fight? The reason I like sweet relish with my hot dog is because if I have it with jalapeños, I like how these two contrast each other. I don't know, I'm feeling a little ordinary today. It's been a really long week. We can talk about that another time. I also like ketchup and mustard. Dijon mustard. Again, you want to fight? I don't know what you think, but this is a good looking dog. Mmm. No wonder soft, pillowy, a little bit sweet. Mmm. A good dog. Thank you Delores. This is delicious. Don't let them give you any shit. Great bun.