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Hook
L'Oréal Paris Partner
@ms.janetteok
1.7M followers · usually 2.6K views a post
Views
1.0M
Likes
3.2K
Comments
20
Shares
59
Why it worked
The video cleverly integrates a product demonstration into a relatable social scenario (a date). The creator's self-deprecating humor and focus on the product's practical benefits (transfer-proof, long-lasting) make it feel like a genuine recommendation rather than a forced advertisement.
Summary
The creator, Janette Ok, uses L'Oréal Paris 24HR Infallible Cushion Foundation to touch up her makeup before a date. She highlights its ease of application and long-lasting, transfer-proof, and water-resistant qualities, suggesting it will last through the date.
Structure
- 1Greeting and apology for makeup transfer
- 2Decision to reapply makeup for the date
- 3Application of L'Oréal Paris Cushion Foundation
- 4
Original caption
first date was a W thanks to @loréal paris usa for the new 24HR Infallible Cushion Foundation❤️ tap tap go with the easiest application and the compact size is the perfect wingwoman! #LOrealParisPartner #LOrealParisMakeup #MakeupWorthSetting
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