L'Oréal Paris Partner

@beingcrystalnicolee

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Selling · SaaS › Other SaaS

L'Oréal Paris Infallible Cushion Foundation

Why it worked

The video effectively showcases the product's key benefits (waterproof, transfer-resistant) through a dramatic and surprising demonstration, leading to a strong endorsement from the creator.

Summary

The creator demonstrates the L'Oréal Paris Infallible Cushion Foundation by applying it to her face and then testing its waterproof and transfer-resistant claims by soaking her face in water and wiping it with a towel. The foundation remains flawless, impressing the creator.

Structure

1Introduction of product
2Application to face
3Waterproof test
4Towel test
5Demonstration of flawless finish
6Creator's reaction

Product placement

L'Oréal Paris Infallible Cushion Foundation: ACTS - it is applied to the face, and its performance (waterproof, sweat-resistant, transfer-resistant wear) is demonstrated. Removing it would change the video. L'Oréal Paris Partner: APPEARS - a watermark/label indicating a partnership. Removing it would not change the video.

Original caption

my skin in a foundation! waterproof, sweat resistant, AND dries quickly… 😳 trying the new @loréal paris usa Infallible Cushion Foundation.. SHOOK is an understatement #LOrealParisPartner #LOrealParisMakeup #MakeupWorthSetting #cushionfoundation #koreanmakeup

More from @beingcrystalnicolee

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On-screen text

L'Oréal Paris Partner NEW! WATERPROOF Korean-inspired cushion foundation

Transcript

00:00 00:01 00:02 00:03 00:04 00:05 00:06 00:07 00:08 00:09 00:10 00:11 00:12 00:13 00:14 00:15 00:16 00:17 00:18 00:19 00:20 00:21 00:22 00:23 00:24 00:25 00:26 00:27 00:28 00:29 00:30 00:31 00:32 00:33 00:34 00:35 00:36 00:37 00:38 00:39 00:40 00:41 00:42 00:43 00:44 00:45 00:46 00:47 00:48