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L'Oréal Paris Partner
@beingcrystalnicolee
1.0M followers · usually 143.1K views a post
Views
70.7M
Likes
320.8K
Comments
2.5K
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Promoted product
L'Oréal Paris Infallible Cushion Foundation
Discover Face Makeup Cushion Foundation for Soft Matte Buildable Coverage at L
Why it worked
The video effectively showcases the product's key benefits (waterproof, transfer-resistant) through a dramatic and surprising demonstration, leading to a strong endorsement from the creator.
Summary
The creator demonstrates the L'Oréal Paris Infallible Cushion Foundation by applying it to her face and then testing its waterproof and transfer-resistant claims by soaking her face in water and wiping it with a towel. The foundation remains flawless, impressing the creator.
Structure
- 1Introduction of product
- 2Application to face
- 3Waterproof test
- 4Towel test
- 5
Original caption
my skin in a foundation! waterproof, sweat resistant, AND dries quickly… 😳 trying the new @loréal paris usa Infallible Cushion Foundation.. SHOOK is an understatement #LOrealParisPartner #LOrealParisMakeup #MakeupWorthSetting #cushionfoundation #koreanmakeup
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