Makeup lovers to Costco you need to go!

@badkidfaedrag

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SoundTikTok sound · original sound - thevideogamejukebox

Promoted product

e.l.f. Power Grip Primer Duo

Lock makeup in place for long-lasting wear with Power Grip Primer. A sticky gel formula w/ Hyaluronic Acid that hydrates and smooths skin. 4.8 stars. Shop now.

Why it worked

The video leverages a common consumer behavior (seeking deals on popular products) and a well-known retailer (Costco) to create a sense of urgency and value. The direct comparison of prices and the inclusion of a bonus travel-size product make the offer highly appealing to makeup enthusiasts.

Summary

The creator highlights a deal at Costco for e.l.f. Power Grip Primer, showing that a duo set with a full-size and travel-size primer costs $11.97, which is significantly less than the typical price for the full-size alone.

Structure

1Introduction to Costco for makeup lovers
2Showing the standard size e.l.f. primer and its usual price
3Revealing the Costco deal: a duo set for $11.97
4Highlighting the value of the deal with the jumbo size included

Original caption

GET YOUR GRIP FOR WAY LESS 🫪😈 • @e.l.f. Cosmetics • #costco #elfcosmetics #primer #makeuplover #notgatekeeping

More from @badkidfaedrag

Product placement

Costco: APPEARS - a store where products are sold. Removing it would change the context of the video. e.l.f. Cosmetics: ACTS - the brand of the primer being shown and discussed. Removing it would make the product unidentifiable.

On-screen text

Makeup lovers to Costco you need to go!

Transcript

You know how you usually pay $11 for this size of this elf primer that we all love, right? Right now at Costco, this size of the elf primer, the 24, is $11. And you get a mini travel with it. You think I'm lying? But $12. But $11.97. And you get a mini travel with it. And you get the jumbo.