e.l.f. Power Grip Primers

@christina_reigns

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Promoted product

e.l.f. Power Grip Primer

Lock makeup in place for long-lasting wear with Power Grip Primer. A sticky gel formula w/ Hyaluronic Acid that hydrates and smooths skin. 4.8 stars. Shop now.

2 videos2 creators

Why it worked

The video uses a relatable 'get ready with me' format combined with a clear, problem-solution narrative that highlights the specific benefits of the products in a natural, non-intrusive way.

Summary

The creator demonstrates the application and benefits of two e.l.f. Power Grip Primers, highlighting their ability to keep makeup in place and their specific skin-care ingredients. She emphasizes the importance of skin preparation for a long-lasting makeup look.

Structure

1Introduction of the two e.l.f. Power Grip Primers
2Application demonstration of the OG primer
3Explanation of the Niacinamide primer benefits
4

Original caption

Ya banat! This primer really has a GRIP! 🤭💚 Your glam gets the glory, but e.l.f. Power Grip is the secret to a hydrated, long-lasting base ✨ Choose the OG with hyaluronic acid or Power Grip + 4% Niacinamide 💕 Don’t skip the prep! 🫶🏼 #elfcosmetics #vegan #crueltyfree #eyeslipsface #elfingamazing @e.l.f. Cosmetics

More from @christina_reigns

Product placement

e.l.f. Power Grip Primer (OG) - ACTS: demonstrated as a base for makeup, applied to skin, and described as hydrating. e.l.f. Power Grip Primer + 4% Niacinamide - ACTS: demonstrated as a base for makeup, applied to skin, and described as brightening and evening skin tone. e.l.f. blush - ACTS: applied to cheeks to show the primer's grip. e.l.f. lip product - ACTS: applied to lips.

On-screen text

e.l.f. Power Grip Primers

Transcript

Bismillah. e.l.f. That is how you make your makeup stay put. Like this is not going anywhere. And not el jojahennem sah. That's why you can't skip the prep. Hat-han min e.l.f. before you apply this, let your skincare sit for 30 seconds and then push it into your skin. I love this one because it's enriched with hyaluronic acid, perfect for dry skin. Also have the one with the 4% niacinamide. This one has 4% niacinamide, so it helps to brighten and even out the skin tone. Astaghfirullah, let me get glam banat. Ah, that's better. Jik the sheikhat is back. So raha banat, if you don't prepare your skin, it will just slip and slide off. Shufu, these are nearly finished. Combination of amazing ingredients like hyaluronic acid and niacinamide, really what have made it so mashhoora. Your finished makeup look might get all the glory, but the primer really is the secret weapon to a long-lasting makeup look. Don't skip the prep.