Why it worked
The video likely performed well due to its relatable "Get Ready With Me" format, incorporating popular skincare products and a humorous, attention-grabbing aesthetic with the Shrek headband. The use of trending sounds and a clear, step-by-step routine also contributes to its shareability.
Summary
The creator, dressed in a leopard print top and Shrek-themed headband, is performing a "Get Ready With Me" (GRWM) skincare routine. They apply various products to their face, including a cleansing duo, serum, moisturizer, vitamin C, and sunscreen, before putting on a red robe.