Random budget at Sephora

@milkydew

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SoundTikTok sound · Spring Overture

Promoted product

Beauty of Joseon Day Dew SPF 50 Mini Duo Set

Why it worked

The video taps into the popular 'budget haul' trend, specifically focusing on K-beauty products which have a strong online following. The creator's relatable struggle to stay within a tight budget and their genuine reactions to product prices and value create engaging content.

Summary

The creator sets a $20 budget for a Sephora haul, exploring various K-beauty brands and products. After considering several items, they ultimately purchase a "Beauty of Joseon Day Dew SPF 50 Mini Duo Set" for $11, along with other items that bring the total to $16.49, staying within their budget.

Structure

1Setting the $20 budget for Sephora.
2Browsing the Olive Young section and considering various products.
3Finding a Beauty of Joseon sunscreen set for $11.
4Discovering the cheapest product: Sephora Collection wipes for $4.

Original caption

Random budget challenge at Sephora! ✨ What amount should I add to the cup? #sephoramusthaves #sephorahaul #koreanskincare #oliveyoung #skincareroutine @Beauty of Joseon @sephora @Biodance Store US

More from @milkydew

Product placement

Sephora (store where shopping occurs, removing it would change the video) Olive Young (brand of skincare section, removing it would change the video) Bepain Mung Bean Pore Clay Mask (product shown and discussed, removing it would change the video) Cell Fusion C Cooling Pad (product shown and discussed, removing it would change the video) Rhode (brand of lip products, removing it would change the video) BIODANCE (brand of masks, removing it would change the video) Beauty of Joseon (brand of sunscreen, removing it would change the video) Sephora Collection (brand of cleansing wipes, removing it would change the video) Biodance Collagen Gel Toner Pads (product shown and discussed, removing it would change the video)

Call to action

Can you guess what I got?

On-screen text

Random budget at Sephora $20!!! $20 So $20 is not a lot for Sephora, but it's doable I wanna check the new Olive Young section at Sephora So let's see if there's anything in our $20 budget there Found it Okay, is there anything worth $20? Wait I do love this cleanser, but I already have this at home so I don't really need it. I can't believe these cooling pads are $17 These are really good for cooling down your face, especially during the summer I kinda want it, but I need to walk around more Wait Rhode is right next door within our budget are their lippies I don't think I'm willing to spend my entire $20 budget on a lip balm We're gonna move on Wait guys, the BIODANCE mask is only $19 You can buy a single sheet mask for $5 Is $5 expensive? Okay, I'm just gonna put it in the cart for now Am I being too ambitious for thinking I can get two things for $20? I'm gonna go to the mini section cause I feel like that's just what I have to do This dry shampoo is so good, but it's $24 Look at this sunscreen It says $11 but I don't think it is It is $11 This is the most worth of things to get It's $11 and it comes with 2 mini sunscreens, 2 mini sunscreens, and a keychain So cute! Now I need to find something that's under $9 I just found the cheapest product at Sephora It's these wipes for $4 Even though they're $4 and so cheap, I would never buy these These Biodance pads are $19 on sale Originally $26 and now it's $19 It also doesn't expire until 2028 I have to get this! I have so many options in my cart to choose from right now I'm having such a hard time choosing It's so hard! I got the goodies! Can you guess what I got? Total: $16.49 Can you guess what I got? so I actually spent less than $20 Can you guess what I got? less than $20

Transcript

Random budget at Sephora $20!!! $20 So $20 is not a lot for Sephora, but it's doable I wanna check the new Olive Young section at Sephora So let's see if there's anything in our $20 budget there Found it Okay, is there anything worth $20? Wait I do love this cleanser, but I already have this at home so I don't really need it. I can't believe these cooling pads are $17 These are really good for cooling down your face, especially during the summer I kinda want it, but I need to walk around more Wait Rhode is right next door within our budget are their lippies I don't think I'm willing to spend my entire $20 budget on a lip balm We're gonna move on Wait guys, the BIODANCE mask is only $19 You can buy a single sheet mask for $5 Is $5 expensive? Okay, I'm just gonna put it in the cart for now Am I being too ambitious for thinking I can get two things for $20? I'm gonna go to the mini section cause I feel like that's just what I have to do This dry shampoo is so good, but it's $24 Look at this sunscreen It says $11 but I don't think it is It is $11 This is the most worth of things to get It's $11 and it comes with 2 mini sunscreens, 2 mini sunscreens, and a keychain So cute! Now I need to find something that's under $9 I just found the cheapest product at Sephora It's these wipes for $4 Even though they're $4 and so cheap, I would never buy these These Biodance pads are $19 on sale Originally $26 and now it's $19 It also doesn't expire until 2028 I have to get this! I have so many options in my cart to choose from right now I'm having such a hard time choosing It's so hard! I got the goodies! Can you guess what I got? Total: $16.49 Can you guess what I got? so I actually spent less than $20 Can you guess what I got? less than $20