A week of running!!

@fitnessbymads_

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Promoted product

Nike After Dark collection

Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

Why it worked

The video effectively combines practical training advice with aspirational content, showcasing desirable products in a relatable context. The creator's enthusiasm and the visually appealing Nike gear create a strong soft-sell that resonates with viewers interested in running and fitness.

Summary

The creator shares her week of half marathon training, emphasizing the importance of balancing training with recovery. She visits Rebel Sport to pick out her Nike race day outfit, including new shoes, and expresses excitement for the upcoming race.

Structure

1Introduction to half marathon training principles
2Showcasing weekly training schedule (easy runs, tempo, long runs)
3Shopping for Nike race day gear at Rebel Sport
4Trying on and highlighting new Nike shoes

Original caption

A week of running!! Training for a half marathon 🏃🏽‍♀️🩷 Prioritising performance while looking & feeling my best ✨ And now that we’re getting VERY close to Nike After Dark, we’re officially onto the fun part… race day prep 🥹 I headed into REBEL to pick my Nike race-day fit from the After Dark Merch collection and I fear the Hyper Pink Vaporflys have instantly made me faster 😂🩷 Save this one for some half marathon training inspo + I’ll see you girlies under the lights xx @rebel @Nike Australia

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Product placement

Nike: ACTS - The brand of the clothing and shoes worn by the creator. Removing it would change the visual identity of the products. Nike After Dark: APPEARS - A collection name mentioned in the caption and on merchandise. Removing it would slightly change the context of the merchandise. Rebel Sport: ACTS - The store where the creator shops for Nike gear. Removing it would change the location of the shopping activity. Nike Pegasus 42: ACTS - A specific shoe model displayed and mentioned. Removing it would remove a specific product from view. Nike Vomero Plus: ACTS - A specific shoe model displayed. Removing it would remove a specific product from view. Nike Structure: ACTS - A specific shoe model displayed. Removing it would remove a specific product from view. Hyper Pink Vaporflys: ACTS - A specific shoe model mentioned and implied to be purchased. Removing it would remove a specific product from mention.

Call to action

See you girlies under the lights xx

On-screen text

week of running half marathon training MONDAY easy run TUESDAY tempo, speed run THURSDAY easy run SATURDAY long run fuelling hydration shoes RUN PEGASUS 42 WOMEN Nike Pegasus 42 VERMERA Nike Vomero Plus STRUCTURE Nike Structure REBEL SPORT IS CALLING BONDI trip sorted rebel COMING SOON REBEL REBEL WOMEN AFTER DARK TOUR 2026 most saying 2026 excited guys weeks

Transcript

One thing I wish more women knew about training for a half marathon is that more running doesn't automatically mean faster running. The goal is actually to balance enough training to create adaptation with enough recovery for your body to absorb it. So across my week I'll have easy runs, one session working on tempo and speed run, and a longer run to build endurance. And as race day gets closer, I'm using those runs to practice the little things. Fuelling, hydration, shoes, and what actually feels good. Which meant a trip to Rebel this week to get my Nike After Dark race day kit sorted. I'm not saying the outfit is the most important part of race prep, but also, isn't it? Excited to race with you guys in weeks.

4 WEEKS TO GO 🥹🏃🏼‍♀️🩷 I’d be lying if I said the nerves weren’t starting to

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