BYREDO is already in Sephora stores 👀

@aykam_hs

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SoundTikTok sound · original sound - hillellikescars

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+6.3K views over 9.4d · ~674/day · 9 observations

Promoted product

Byredo

Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free US shipping and returns. Complimentary samples.

2 videos2 creators

Why it worked

The video taps into the excitement of discovering a popular luxury brand in a mainstream retailer, leveraging the visual appeal of the products and the creator's genuine enthusiasm.

Summary

The creator showcases Byredo perfumes available at Sephora, expressing excitement about seeing the brand in person. They note the limited availability of some scents and the general display of body mists and classic fragrances.

Structure

1Introduction to Byredo at Sephora
2Showcasing various Byredo fragrances
3Mentioning limited availability of specific scents
4Expressing excitement about the in-person display

Original caption

Bal d’Afrique Absolu is already sold out online 👀 But honestly, I got so excited seeing Byredo at Sephora in person! they had mostly the body mists, the classic fragrances + Alto Astral, and only one Absolu. I really thought Byredo would get its own gondola though… maybe later? 👀 #byredoatsephora #byredo #sephorafinds #byredofragrance

More from @aykam_hs

Product placement

BYREDO (brand of perfume): APPEARS - a brand name on perfume bottles and display signage. Removing it would change what happens in the video because the video is about this brand's products. Sephora (retail store): APPEARS - a store name mentioned in on-screen text and implied by the setting. Removing it would not change what happens in the video.