everyone told us not to do this

@caroldemaurohome

21.2K followers · usually 9.7K views a post

Views

359.4K

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21.2K

Comments

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540

SoundTikTok sound · original sound - hallandoatesofficial

Promoted product

RYOBI

Reimagine the way you work, build, and grow with RYOBI. Explore our expansive range of cordless power tools & outdoor equipment, storage, and accessories.

2 videos2 creators

Why it worked

The video taps into the popular home renovation and DIY niche, showcasing a transformation that defies conventional advice. The "before and after" reveal, combined with the use of recognizable tools like Ryobi, creates a satisfying and aspirational narrative for viewers interested in home improvement projects.

Summary

The video shows a couple renovating their home, specifically closing off a kitchen wall to build a hutch wall with extra storage. Despite others advising against it, they proceed with the construction, including framing, drywall installation, cabinet building, painting, and shelving, ultimately showcasing the finished functional and aesthetically pleasing hutch.

Structure

1Demolition and framing of the kitchen wall
2Installing drywall and building cabinets
3Painting the cabinets and installing shelves

Original caption

“Why are you closing off your kitchen instead of opening it up?” … because now we have an amazing hutch wall with so much extra storage and a walk-in pantry! We’ve never been big fans of fully open-concept kitchens, so closing off this wall was a no-brainer for us

More from @caroldemaurohome

Product placement

Ryobi: ACTS - used to drill screws into wood and drywall. Removing it would change the construction process shown. OP: APPEARS - a container of what looks like protein powder is visible on a table. Removing it would not change what happens in the video.