Crunchied too hard and now I'm Back to using mainstream detergent

@budget_crunchy

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SoundTikTok sound · Austin Millz In Da Mood

Promoted product

Tide Free & Gentle

Why it worked

The creator taps into a common pain point for consumers seeking effective yet 'clean' laundry solutions, presenting a relatable struggle and a clear, satisfying resolution with a mainstream product.

Summary

The creator shares their frustration with various "clean" detergents that failed to remove musty odors from their clothes. After seeing a positive rating for Tide Free & Gentle, they switched and found that it effectively cleans their laundry, leaving clothes smelling fresh.

Structure

1Expressing frustration with ineffective "clean" detergents
2Highlighting the persistent musty odor
3Discovering Tide Free & Gentle through another creator's rating
4Switching to Tide Free & Gentle
5Confirming the effectiveness of Tide Free & Gentle

Original caption

I tried what feels like EVERY “clean” detergent on the market. Pronounce, Zum, Roseys, seventh gen, 9elements, Molly suds, truly free… you name it, I tried it. Nothing made our clothes smell clean- our clothes had a slight musty scent even with laundry boosters and I couldn’t take it anymore ! Then I came across @clean freakz account and looked at his ratings and saw the tide free & gentle scored great for cleaning power. So I switched and now all our clothes smell clean! Thankfully it has no dyes or fragrance so this is just going to be part of my 80/20. #crunchymom #lowtox #tide #laundrydetergent #laundry

More from @budget_crunchy

Product placement

Tide (detergent): ACTS - used to wash clothes, making them smell clean. Removing it would change the outcome of the laundry process. Tide Free & Gentle (detergent): ACTS - used to wash clothes, making them smell clean. Removing it would change the outcome of the laundry process.

On-screen text

Crunchied too hard and now I'm Back to using mainstream detergent

Transcript

I tried what feels like EVERY “clean” detergent on the market. Pronounce, Zum, Roseys, seventh gen, 9elements, Molly suds, truly free… you name it, I tried it. Nothing made our clothes smell clean our clothes had a slight musty scent even with laundry boosters and I couldn’t take it anymore ! Then I came across @clean freakz account and looked at his ratings and saw the tide free & gentle scored great for cleaning power. So I switched and now all our clothes smell clean! Thankfully it has no dy

Survived TWO liver transplants just to die from melanoma. Life isn’t fair. I mis