Why it worked
The post uses a deeply emotional and relatable story about loss and love to connect with viewers on a personal level, driving engagement through shared human experience.
Summary
This is a photo post with two slides. The first slide shows a younger version of the creator with her father and text about losing him to cancer. The second slide shows a more recent photo of the creator with her father, with text expressing her continued love and choice to have him in her life.
Structure
- 1Introduction of father and daughter in childhood
- 2Tragic loss of father to cancer
- 3Reaffirmation of love and choice to have him in her life
On-screen text
If God told me before I was born that I'd only have my dad for 31 years before he got diagnosed with cancer & died
I would still choose him