Promoted product
Costco prepared foods
Why it worked
The video leverages the popularity of Costco and its prepared foods section, using visually appealing close-ups and relatable commentary to create interest. The "new and returning" angle and the specific date create a sense of urgency and relevance.
Summary
The video showcases new and returning prepared food items available at Costco, focusing on BBQ Mac and Cheese and a Burrata Salad. It highlights the visual appeal and price of these items, encouraging viewers to consider purchasing them.
Structure
- 1Introduction to new and returning prepared foods at Costco
- 2Showcase of BBQ Mac and Cheese
- 3Commentary on adding more cheese to the Mac and Cheese
- 4Showcase of Burrata Salad with Olives and Vinaigrette
- 5Commentary on the price of the Burrata Salad
- 6Call to action to follow for more
Product placement
Costco: APPEARS - a store where the video takes place. Removing it would change the video's setting, but not the core content. Kirkland: APPEARS - a brand label on the food packaging. Removing it would change the packaging's appearance but not the product itself.