🎃 PUMPKIN CHEESECAKE AT COSTCO

@costcobuys

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SoundTikTok sound · original sound - costcobuys

Promoted product

Pumpkin Cheesecake

Why it worked

The video taps into seasonal trends and the popularity of Costco's bakery items, using visually appealing food content and a clear, concise description to generate interest.

Summary

The video showcases a large Pumpkin Cheesecake available at Costco. It highlights the cheesecake's components: a graham cracker crust, creamy pumpkin layer, and whipped topping, emphasizing its seasonal appeal and value.

Structure

1Showcase of Pumpkin Cheesecake at Costco
2Description of cheesecake layers and topping
3Highlighting the seasonal/fall theme
4Mention of price and size

Product placement

Costco: APPEARS - a store name visible on a sign and implied by context. Removing it would change what happens in the video by removing context for the product's origin. Kirkland Signature: APPEARS - a brand name on the product label. Removing it would not change what happens in the video.

Original caption

🎃 Pumpkin season just landed at the Costco bakery in the best way! This Pumpkin Cheesecake with Whipped Topping is a nice big 70oz cake with a graham cracker crust, a creamy pumpkin cheesecake layer, and swirls of whipped topping dusted with warm spice. One bite feels like fall wrapped up in dessert form. 🍂 You'll want to grab a fork before this cheesecake disappears 😋 ($21.99) #costco #costcofinds