Bought an owala cause I heard they were good .....

@stephaniemarie_.22

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SoundTikTok sound · Welp, Didn't Expect That

Promoted product

Owala water bottle

14 videos8 creators

Why it worked

The video taps into a common consumer experience of disappointment with a hyped product, using relatable emojis and a concise, direct critique to resonate with viewers who may have had similar experiences or are considering purchasing the product.

Summary

The creator bought an Owala water bottle because they heard good things about it. However, they are disappointed because it does not keep their water cold from their house to the gym.

Structure

1Introduces Owala water bottle
2Expresses disappointment with its performance
3Highlights the failure to keep water cold

Product placement

Owala (water bottle): ACTS - it is shown and its performance is discussed. Removing it would change the video. Owala (water bottle): APPEARS - it is the subject of the video.

On-screen text

Bought an owala cause I heard they were good ..... Doesn't even keep my water cold from my house to the gym 🥺😂

Original caption

😭😭😭 #owal #owalawaterbottle