my SM!

@smsupermalls

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SoundTikTok sound · original sound - smsupermalls

Promoted product

SM Supermallssmsupermalls.com

SM Supermalls is a destination offering various activities, including shopping, dining, sports, gaming, and pet-friendly spaces.

10 videos

Why it worked

The video effectively integrates lifestyle content (workouts and mall activities) with product placement of food and beverage options available at SM Supermalls, making it relatable and aspirational for viewers.

Summary

This video showcases food and drinks from SM Supermalls, highlighting Pinkberry and a food stall called '19°' as options for fueling up before and after workouts. It encourages viewers to use the SM Malls Online app to find these options and join the SM Active Hub Community.

Structure

1Introduction of SM and food/drink options
2Showcasing Pinkberry drink
3Showcasing '19°' food item
4

Original caption

What you eat before and after a workout can make or break your game. Carb load right, move to the max, then refuel with a snack that keeps you going, all at your most-loved SM malls. 🍽️ Find your pre and post-workout fuel and join the SM Active Hub Community through the SM Malls Online app. 🔗 https://click.smmallsonline.com/DFqS/SMACTIVEHUB #MySM #SMActiveHub #GalaToTheMax

More from @smsupermalls

Product placement

SM Supermalls: ACTS - appears as a watermark/logo throughout the video and is the overall sponsor/location. Removing it would change the context of the video. Pinkberry: ACTS - appears as a brand on a cup, and is a place where a drink is purchased. Removing it would change the context of the video. 19° (nineteen): ACTS - appears as a brand on a food wrapper, and is a place where food is purchased. Removing it would change the context of the video. SM Malls Online app: ACTS - mentioned in the caption as a way to join the SM Active Hub Community. Removing it would change the context of the video.

Call to action

Find your pre and post-workout fuel and join the SM Active Hub Community through the SM Malls Online app. 🔗 https://click.smmallsonline.com/DFqS/SMACTIVEHUB

On-screen text

my SM! FOOD IS FUEL TARA? G! TARA,G! FOOD IS FUEL What you eat powers every move you make 19° nineteen LOAD UP RIGHT Fueling up with the food that keeps you going 19° nineteen MOA FOOD HALL 19° nineteen Pinkberry REFUEL AFTER The right snack keeps the momentum going GALA TO THE MAX SM SM Supermalls