#MaxInnovation

@smsupermalls

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SoundTikTok sound · Paper Birds (3 min)

Promoted product

SM Supermallssmsupermalls.com

SM Supermalls is a destination offering various activities, including shopping, dining, sports, gaming, and pet-friendly spaces.

29 videos

Why it worked

The post effectively uses visually appealing imagery and concise text to highlight SM Supermalls' commitment to sustainability and customer comfort, making it relatable and informative.

Summary

This photo post showcases SM Supermalls' behind-the-scenes efforts to manage the environment, particularly during rainy days. It highlights their use of recycled water for greenery and designs that accommodate various weather conditions.

Structure

1Introduction to SM in the Rain
2Showcasing green spaces and recycled water usage
3Highlighting SM's commitment to sustainability
4

Original caption

There’s more to a rainy day at SM than meets the eye. 🌧️👀 From collecting rainwater to designing with heavy rainfall in mind, discover the thoughtful systems and people working behind the scenes to keep every mall day ready—rain or shine. 💙 #AllForYou #FindYourSM #MaxInnovation

More from @smsupermalls

Product placement

SM Supermalls: ACTS - it is the location and subject of the video, showing its features and operations. Removing it would change what happens in the video. SM CARES: APPEARS - it is a logo on a sign, part of the "SM Green Movement" initiative. Removing it would not change what happens in the video.

On-screen text

#MaxInnovation Behind the Scenes: SM in the Rain SM North EDSA Green spaces at work Keeping our landscapes lush We use recycled water to refresh our greenery SM GREEN MOVEMENT SM SUPERMALLS SM SM CARES Every drop recycled Designed to keep every mall day comfortable, rain or shine.