Why it worked
The video uses a simple, relatable action (getting milk from the fridge) and adds a humorous twist by having the person drink directly from the carton, which is often seen as a faux pas. The on-screen text 'Discipline' adds an ironic layer, suggesting a lack of it, which can be amusing to viewers.
Summary
A young person walks up to a refrigerator, opens it, and takes out a carton of milk. They then proceed to drink directly from the carton.