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133Silent UGCProblem Callout hookEducation
Hook
You touched your pocket but your phone isn't there.
@owawoaowo
8.3K followers · usually 4.9K views a post
Views
968.2K
Likes
64.0K
Comments
46.1K
Shares
2.2K
Why it worked
The video likely worked due to its relatable premise and use of a common, humorous situation (the phantom phone check) combined with a simple, engaging text-based hook.
Summary
The video shows a close-up of a pair of jeans with text overlay. The text reads "You touched your pocket but your phone isn't there. Best sticker wins." The video is silent and features no discernible product promotion.
Structure
- 1Close-up of jeans pocket
- 2Text overlay appears: "You touched your pocket but your phone isn't there."
- 3Second line of text appears: "Best sticker wins."
- 4Video ends
On-screen text
You touched your pocket
but your phone isn't there.
Best sticker wins
Original caption
I will rank 1st 2nd and 3rd #viral #funny #targetaudience #fyp #makemefamous
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