Loading video…
All breakouts
155Silent UGCOther hookLifestyle
Hook
how no makeup sounds to me
@angellicaa_b
53.8K followers · usually 18.0K views a post
Views
2.8M
Likes
75.8K
Comments
191
Shares
1.1K
Why it worked
The post leverages a relatable 'no makeup vs. full beat' trend that highlights the creator's aesthetic transformation, driving engagement through personal style comparison.
Summary
The creator shares a two-slide photo post comparing her appearance without makeup to her appearance with a full makeup look. The post is a personal lifestyle update rather than a product promotion.
Structure
- 1Creator shows a natural, no-makeup selfie
- 2Creator shows a full-glam makeup look while holding a perfume sample
Product placement
Chloe (a perfume brand) - appears as a brand name on a fragrance sample strip held by the creator. Removing it would not change the video, as the focus is on the creator's appearance.
On-screen text
how no makeup sounds to me
vs full beat
Original caption
UGHHH
More from @angellicaa_b
More breakout videos from this creator.
