Chief Keef said he been knew Oblock members was rats and snitches. The only time he comes to Chicago is to make money and go. Kanye called him personally and dropped $850K for him to perform

The video likely worked due to the controversial and attention-grabbing nature of the claims made about prominent figures in the music industry, specifically Chief Keef and Kanye West. The mention of a large sum of money and alleged internal conflicts within a rap crew creates intrigue and encourages sharing.

The video features on-screen text discussing Chief Keef's alleged statements about Oblock members and a large payment from Kanye West for a performance. It also includes a quote from Chief Keef about not staying in Chicago for long.