CHAPSTICK LIP BALMS ???

@juliannahoffman4

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SoundTikTok sound · original sound - juliannahoffman4

Promoted product

Chapstick HydraBalm Lip Balms

ChapStick® is skincare for lips! Still the #1 lip balm brand, discover ChapStick lip balm, lip tint, lip scrub, lip oil and more for healthier-looking lips.

Why it worked

The video leverages nostalgia for the iconic Chapstick brand and introduces a new product format (lip balm consistency) with a clear demonstration of its benefits (gloss, hydration, non-sticky feel). The limited-time offer and specific retail availability at Walgreens create a sense of urgency and ease of purchase, driving interest.

Summary

The creator introduces and reviews two new Chapstick HydraBalm lip balms in cherry and vanilla flavors. She demonstrates their glossy and hydrating application, highlighting them as a nostalgic and effective lip care product available at Walgreens for a limited time.

Structure

1Introduction of Chapstick HydraBalm lip balms
2Demonstration of cherry flavor application and texture
3Review of gloss and hydration
4

Original caption

Okay this launch is EVERYTHINGGG!! Make sure you guys pick up your @Chapstick hydrabalms at @Walgreens for just $3.99 during September and October!! #chapstickpartner #lipbalms #chapstickbalm #musthavelipproducts

More from @juliannahoffman4

Product placement

Chapstick Lip Balms (ACTS - used on lips, provides hydration and gloss, reviewer describes its benefits, reviewer states where to buy it; removing it would change the video's focus and purpose).

Call to action

Go ahead and pick yours up! You can get a pack of these at Walgreens for just $3.99 during September and October.

On-screen text

CHAPSTICK LIP BALMS ???

Transcript

Okay this launch is EVERYTHINGGG!! Make sure you guys pick up your @Chapstick hydrabalms at @Walgreens for just $3.99 during September and October!! Chapstick just released hydrabalm lip balms. They are their Chapstick's but now lip balm consistency. Obviously you guys know we are trying these out together. These are the two flavors I have to try on today and I'm gonna go cherry because this is the most iconic nostalgic, like, iconic nostalgic flavor for me. Oh my gosh. Okay, these are so glossy and the formula is so hydrating, lightweight, not sticky at all. And smell the vanilla one as well because you all know the vanilla one is my favorite. So on top of the cherry, we're gonna have like a little vanilla cherry situation. Look at the instant gloss and hydration that this brought to my lips. You can get a pack of these at Walgreens for just $3.99 during September and October. Make sure you guys go ahead and pick yours up!