my new go to lip product

@faith_tien

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SoundTikTok sound · original sound - faith_tien

Promoted product

Chap Stick HydraBalm

Why it worked

The creator effectively integrates a common, relatable need (always having lip balm) with a new product launch, showcasing its practical use in everyday scenarios. The 'native mention' style, combined with clear visuals of the product and its packaging, makes it feel like a genuine recommendation rather than a forced advertisement.

Summary

The creator shares her new favorite lip product, Chapstick HydraBalm, highlighting its portability and reapplication convenience. She shows the product being taken from her bag and applied, emphasizing its role as an essential item for any occasion.

Structure

1Introduction of lip product necessity
2Revealing Chapstick HydraBalm as a favorite
3Demonstrating product application
4Showcasing packaging and flavors
5

Original caption

The new @Chapstick Hydra Balms are my new go-to lippie! 💋🌸🍒 • #chapstick #hydrabalm #lipproducts #ad

More from @faith_tien

Product placement

Chap Stick HydraBalm (lip balm): ACTS - used by the creator to moisturize her lips. Removing it would change the video's focus. Chap Stick (brand): APPEARS - logo on the lip balm packaging. Removing it would not change what happens in the video.

On-screen text

my new go to lip product Chap Stick HydrabaIm

Transcript

You besties know that no matter where I am, I always have a lip product in my bag. And one of my favorite lip products, Chapstick, has just come out with two versions of their iconic lip balms. The HydraBalms are now my new favorite lip product to throw in my bag for any occasion to apply and reapply. So no matter what I'm doing, you'll always find my Chapstick HydraBalms with me.