We needed some family time to connect

@northeastfamilyexplorers

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Views

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23.9K

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SoundTikTok sound · Food Chain_1

Promoted product

Hungry Horse

Head to Hungry Horse for epic food and drinks, live sports and family fun! With over 250 locations nationwide, find your nearest pub and join us today!

2 videos

Why it worked

The video leverages relatable 'day-in-the-life' family content to position a restaurant chain as a solution for quality time, making the advertisement feel like a genuine recommendation.

Summary

A mother takes her children to a Hungry Horse restaurant to enjoy a family meal and highlights the kid-friendly menu and atmosphere. She encourages viewers to visit their local branch for a similar experience.

Structure

1Introduction to the need for family connection
2Arrival at Hungry Horse restaurant
3Showcasing the kids' menu and food
4Highlighting the restaurant's family-friendly atmosphere

Original caption

AD It’s not always about the big days out. Sometimes it’s a Hungry Horse on a Tuesday and the kids think it’s the best day ever. @Hungry Horse find your nearest one in the link. #HungryHorse #FamilyMeal

More from @northeastfamilyexplorers

Product placement

Hungry Horse: (a) ACTS — the creator visits the restaurant, shows the menu, and demonstrates the food being eaten by her children. Removing this would change the entire video as it is a review/promotion of this specific chain. The brand name appears on the building, the menu, and is tagged in the caption.

Call to action

find your nearest one in the link

On-screen text

We needed some family time to connect I was heading to our local Hungry Horse because the food here is delicious the kids loved it and it home from home it's one of those places we can all get on sit have some delicious food and just really connect as a family the kids love menu they always eat every single bite and leave super happy This is your sign to head Hungry Horse

Transcript

We needed some family time to connect, so of course I was heading to our local Hungry Horse because the food here is delicious. The kids loved it and it is such a home from home. It's one of those places where we can all laugh, get on, sit, have some delicious food and just really connect as a family. The kids love looking through the menu, picking their own food. They always eat every single bite and leave super happy. This is your sign to head to your local Hungry Horse.