the lululemon brand for melanin girls everyone wanted to see

@santeseazn

28.7K followers · usually 9.2K views a post

Views

577.4K

Likes

67.3K

Comments

796

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SoundTikTok sound · original sound - .randomf1lms

Promoted product

santésanteseazn.com

santeseazn

2 videos

Why it worked

The video taps into a desire for representation and inclusivity in fashion by positioning Santé as a desirable alternative to a mainstream brand like Lululemon, appealing to a specific demographic.

Summary

The creator showcases a clothing item from the brand Santé, comparing it to Lululemon and expressing their love for it. They encourage viewers to subscribe on their website for new colors.

Structure

1Introduction of Santé as a brand for "melanin girls"
2Comparison to Lululemon
3Showing off a Santé clothing item
4Expressing love for the item
5

Original caption

new colors coming soon, subscribe on our website🤏🏾 #santé #clothingbrand #fyp

More from @santeseazn

Product placement

santé: it ACTS - it is a clothing brand that the creator is showing off. Removing it would change what happens in the video. lululemon: it APPEARS - it is mentioned as a comparison point. Removing it would not change what happens in the video.