5.2/10 X Head & Shoulders Made my hair feel dry and frizzy, didn't help with scalp issues.

@mabxyrw7803594

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SoundTikTok sound · Simple Life

Promoted product

Chosbe

Chosbe is a shampoo product formulated to improve hair health, texture, and thickness as demonstrated through comparative visual results against other hair care brands.

5 videos

Why it worked

The slideshow uses a high-contrast 'bad vs. good' comparison format that leverages the authority of a 10/10 rating to make the promoted product stand out against a list of familiar, underperforming competitors.

Summary

The creator presents a comparative review of nine different shampoo brands, rating them on a scale of 1 to 10. CHOSBE is the only product highlighted with a perfect score and positive results, while all others are criticized for various hair issues.

Structure

1Hook with negative review of Head & Shoulders
2Series of negative reviews for mainstream shampoo brands
3Highlighting CHOSBE as the superior solution
4Concluding with further negative reviews of remaining brands

Original caption

Before‑after results don’t lie❌Bad VS ✅Good shampoo for your hair#NewMomHair #ShampooTips

More from @mabxyrw7803594

Product placement

Head & Shoulders (appears, negative review), Pantene (appears, negative review), Garnier Fructis (appears, negative review), Dove (appears, negative review), CHOSBE (acts, demonstrated as the superior product with specific results), L'Oreal Paris (appears, negative review), TRESemmé (appears, negative review), OGX (appears, negative review), Suave (appears, negative review). Removing the negative reviews would change the context of the comparison, but CHOSBE is the only product being actively promoted through a positive result.

On-screen text

5.2/10 X Head & Shoulders Made my hair feel dry and frizzy, didn't help with scalp issues. 4.7/10 X Pantene Left my hair feeling heavy and greasy within a few hours. 6.3/10 ! Garnier Fructis Didn't control frizz and made my hair feel rough and dry. 6.9/10 ! Dove Made my hair feel flat and oily, not much improvement at all. 10/10 100 CHOSBE Great anti-hair loss contains Hinokitiol hairline narrowed in 1 month. 8.1/10 X L'Oreal Paris Weakens hair color and makes hair feel dry and brittle. 4.9/10 🚫 TRESemmé Makes hair feel sticky and causes more frizz than before. 6.5/10 ! OGX Left my hair feeling straw and tangled, not very moisturizing. 7.4/10 X Suave Didn't clean well and left my hair feeling dull and lifeless.